LAS VEGAS -- The West Coast Conference and partner IMG College say Zappos.com will be the title sponsor of the conference men's and women's basketball championships in Las Vegas.

WCC-IMG College General Manager Dan Shell in San Francisco said Monday, that the three-year deal marks the conference's first-ever title sponsorship. Financial terms weren't disclosed.

The deal gives Henderson-based Zappos.com exclusive marketing, promotional and media rights for WCC men's and women's championships scheduled each March through 2012 at the 7,800-seat Orleans Arena in Las Vegas.