Paydays

Player Shares

Winner-Loser

2008--$78,000-$40,000

2007--$78,000-$40,000

2006--$73,000-$38,000

2005--$68,000-$36,500

2004--$68,000-$36,500

2003--$63,000-$35,000

2002--$63,000-$34,500

2001--$58,000-$34,500

2000--$58,000-$33,000

1999--$53,000-$32,500

1998--$48,000-$29,000

1997--$48,000-$29,000

1996--$42,000-$27,000

1995--$42,000-$26,000

1994--$38,000-$23,500

1993--$36,000-$18,000

1992--$36,000-$18,000

1991--$36,000-$18,000

1990--$36,000-$18,000

1989--$36,000-$18,000

1988--$36,000-$18,000

1987--$36,000-$18,000

1986--$36,000-$18,000

1985--$36,000-$18,000

1984--$36,000-$18,000

1983--$36,000-$18,000

1982--$18,000-$9,000

1981--$18,000-$9,000

1980--$18,000-$9,000

1979--$18,000-$9,000

1978--$18,000-$9,000

1977--$15,000-$7,500

1976--$15,000-$7,500

1975--$15,000-$7,500

1974--$15,000-$7,500

1973--$15,000-$7,500

1972--$15,000-$7,500

1971--$15,000-$7,500

1970--$15,000-$7,500

1969--$15,000-$7,500

1968--$15,000-$7,500

1967--$15,000-$7,500

TV shares

NEW YORK (AP) -- Super Bowl television ratings and shares, including network (both NBC and CBS televised the first Super Bowl). The rating represents the percentage of televisions tuned in to a program. The share is the percentage of televisions on at the time that watched:

Year, Network Rating Share

2007 CBS 42.6 64

2006 ABC 41.6 62

2005 FOX 41.1 62

2004 CBS 41.3 63

2003 ABC 40.7 61

2002 FOX 40.4 61

2001 CBS 40.4 61

2000 ABC 43.2 62

1999 FOX 40.2 61

1998 NBC 44.5 67

1997 FOX 43.3 65

1996 NBC 46.1 72

1995 ABC 41.3 63

1994 NBC 45.4 66

1993 NBC 45.1 66

1992 CBS 40.3 61

1991 ABC 41.8 63

1990 CBS 39.0 63

1989 NBC 43.5 68

1988 ABC 41.9 62

1987 CBS 45.8 66

1986 NBC 48.3 70

1985 ABC 46.4 63

1984 CBS 46.4 71

1983 NBC 48.6 69

1982 CBS 49.1 73

1981 NBC 44.4 63

1980 CBS 46.3 67

1979 NBC 47.1 74

1978 CBS 47.2 67

1977 NBC 44.4 73

1976 CBS 42.3 78

1975 NBC 42.4 72

1974 CBS 41.6 73

1973 NBC 42.7 72

1972 CBS 44.2 74

1971 NBC 39.9 75

1970 CBS 39.4 69

1969 NBC 36.0 71

1968 CBS 36.8 68

1967 NBC 18.5 36

1967 CBS 22.6 43

Ad rates

Super Bowl Ad Rates

30-second commercial

2008--$2,700,000

2007--$2,600,000

2006--$2,500,000

2005--$2,400,000

2004--$2,300,000

2003--$2,100,000

2002--$1,900,000

2001--$2,100,000

2000--$2,200,000

1999--$1,600,000

1998--$1,300,000

1997--$1,200,000

1996--$1,085,000

1995--$1,150,000

1994--$900,000

1993--$850,000

1992--$850,000

1991--$800,000

1990--$700,000

1989--$675,000

1988--$645,000

1987--$600,000

1986--$550,000

1985--$525,000

1984--$368,000

1983--$400,000

1982--$324,000

1981--$275,000

1980--$222,000

1979--$185,000

1978--$162,000

1977--$125,000

1976--$110,000

1975--$107,000

1974--$103,000

1973--$88,000

1972--$86,000

1971--$72,000

1970--$78,000

1969--$55,000

1968--$54,000

1967--$42,000